露营界传奇品牌Snow Peak，近期在苏州古城区核心商圈，开设全新多功能线下展示门店。该项目由KiKi建筑设计事务所操刀。

Legendary outdoor lifestyle brand Snow Peak has recently unveiled a new multifunctional retail showroom in the heart of Suzhou’s historic city center.

设计师关佳彦以品牌的核心理念“野游人生”为题，通过极简抽象的设计语言，勾勒出自然界中“地貌山林”的形态。

Designed by KiKi ARCHi, led by architect Yoshihiko Seki, the project takes inspiration from the brand’s core philosophy and articulates through a minimalist and abstract narrative that  evokes the natural topography of hills and forests.

在展示露营装备、户外服饰和野游工具等多元产品的同时，店铺还融入了咖啡角功能，营造出一个集展陈、体验、休憩与选购于一体的复合空间。

In addition to showcasing a wide range of products, including camping gear, outdoor apparel, and hiking tools, the showroom also integrates a café corner to create a hybrid environment.

店铺坐落于商场一层，四周高奢品牌环绕，中线贯穿商场主通道与电梯，这些因素带来多重挑战：如何保持空间的完整性、组织流畅的动线、回应商业环境的调性，同时确保品牌定位的准确表达。

Positioned on the ground floor of a luxury commercial complex, also with the mall’s central walkway and elevator hall. These contextual parameters presented a kind of multifaceted design challenge, like how to maintain the integrity of the showroom, organize a smooth shopping route, and accurately reflect the brand identity, etc.

KiKi建筑设计事务所从这一独特的场地条件中汲取灵感，利用自然界不断变化的地貌形态作为切入点，引入“高差”概念。

Drawing from these site-specific conditions, KiKi ARCHi introduced the concept of “elevation shift”,  an interpretation of the ever-changing landscape.

在平地掀起“丘陵”，以混凝土铸造人工坡度，为商场注入生机与趣味，也提供了新鲜感和探索性，意在提醒人们：适时回归大地，感受脚下的世界。

By sculpting a man-made “hill” in concrete, the design concept injects vitality and a sense of discovery into the showroom, inviting users to reconnect with the earth and rediscover the world beneath their feet.

起伏的地面构成了一个开放、自由而通透的基础场域，展陈设计则围绕“木”元素展开，灵感源自山间林木、露营柴火。高低错落的木桩，阵列其中，担当了展示台、坐具、支撑结构等多重角色，可被随机使用。

This undulating terrain defines an open and free space. The display strategy revolves around the theme of “wood”,  inspired by the forest and campfire timber. Varying-height timbers are arrayed throughout the space as display platforms, seating, and structural supports.

它们自上而下的贯穿坡地，成为了连接人、产品、空间、自然的载体，虽为静态，却带来无形的互动与交流。

These timbers pierce the sloping ground vertically, becoming connections between people, products, space, and nature, and fostering subtle forms of interaction and communication.

随着主体构造的完成，“坡地”与“密林”，形成了交叉的面与线，也在纵向视觉上演化为“表”与“里”两层语境——“表”为开放的体验场域，供人们购物、休闲；“里”为内向的景观空间，以碎石与灯光点缀。

Upon completion of the primary construction, the “slope” and “wood” intersect together to create  both “aboveground” and “underground” spaces. Vertically, they form a dual spatial narrative: the “aboveground” is an open zone for shopping and leisure, while the “underground” becomes a gravel landscape.

两者虽形式不同，却在视觉与动线上彼此贯通，互为表里、相辅相成。从特定角度望去，如同地质断层的切面，交织为店铺独特的立面语言，体现了时间与空间的交错、色彩与肌理的对撞，以及“人工”介入“自然”的平衡哲学。

Though distinct in form, these two zones made the showroom’s facade resemble a geological cross-section, using a unique visual language that encapsulates the intersection of time and space, the contrast of textures and tones, and  the balance between human intervention and natural form.

完成后的店铺，在日常运营中，为品牌提供了高度灵活的使用策略。开放的“散点式+不固定”陈列体系，让工作人员可以快速更换展品，随时随地调整店铺展示内容，带来常换常新的消费体验。

For daily operation, the showroom offers a flexible display strategy.  The non-fixed, scattered display system  allows staff to easily update the brand product arrangements, continuously refreshing the shopping experience.

品牌产品集中展示于坡面、立柱、侧墙之上，休闲坐席则巧妙安置于平地，颇有“攀峰得美景，山脚停自在”的自然节奏。

Products can be presented on the timbers of the slope area, columns, and side walls, while the seating area is thoughtfully arranged on the flat floor, evoking the scene of “climbing for the view, resting at the base.”

置身其中，人们在露营器物、咖啡香气与户外场景的围绕下，能够切身感受到品牌所倡导的极致户外美学。

Immersed in the ambiance of camping and the aroma of coffee, visitors are invited to experience the brand’s ultimate outdoor aesthetic.

这一刻，既诠释了“都市徒步”的野趣与诗意，也还原了自然天地间，物与物的平等共生。

In that moment, the whole showroom captures the poetic spirit of “urban hiking” and reestablishes a harmonious, egalitarian coexistence among all elements of the world.

项目名称：Snow Peak苏州美罗百货新区店
项目位置：苏州，江苏，中国
项目类型：多功能展示空间，零售
设计公司：KiKi建筑设计事务所
主持设计师：关佳彦
设计团队：穐吉彩加，柳生田昂仁，王天苹
施工公司：苏州海亿达建筑装饰有限公司
项目面积：628㎡
完成日期：2025.05
项目摄影：锐景摄影
材料与品牌：
玻璃-上海凯春玻璃制品有限公司
不锈钢-上海韩星金属制品有限公司
地面-北京大古建筑技术发展有限公司
家具-雪峰Snow Peak

Project Name: Snow Peak MATRO Department Store, Suzhou
Project Location: Suzhou, Jiangsu, China
Element: Showroom, retail
Design Firm: KiKi ARCHi
Director: Yoshihiko Seki
Design Team: Saika Akiyoshi, Takahito Yagyuda, Tianping Wang
Construction: Suzhou HaiYiDa Construction & Decoration Co., Ltd.
Building Area: 628㎡
Completion: 2025.05
Photography: Ruijing Photo Beijing
Materials & Brands:
glass- Shanghai Kayuen DE Glassware Co., Ltd.
stainless steel- Shanghai Hanxing Metal Products Co., Ltd.
floor- Beijing DaGu Architecture Technology Development Co., Ltd.
furniture- Snow Peak


来源：本文由KiKi建筑设计事务所提供稿件，所有著作权归属KiKi建筑设计事务所所有。

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